What can you learn about Employee Engagement from Social Media?

The Social Media has made spreading messages faster than ever. What can we learn from micro-social about engaging your employees for the long run?

In no time can a social media tool become obsolete. Remember Facebook? If you ask today’s youngest social users about the media they use every day, it’s unlikely that they will mention this prominent tool. Instead, you might hear them say Vine – home of the six-second video, or Snapchat – an instant and ephemeral form of ultra-speedy communication.

With the race for social increasingly going to the super rapid, it is a good time to reflect on how this new social is a forerunner of your own workers’ viewpoints, no matter what age they are. Because even if everyone in the office is not an ardent social user, the increasing time-crunch of their work and home lives are making them do so. Nowadays, an average attention span in the office is just about as short as a Vine video.

Below are some tips to pick up the pace of your organisation’s engagement:

Show me quick: ‘What next?’ is often heard from people because, in this world, no one has time to wait for you to get to the point. So, be quick. Keeping it short and sweet is the key, if you want your employees to rally around a new objective. Also, the sooner you let them know what’s in it for them, the better it is.

Reward me instantly. Or, faster: People are highly competent and frequent gamers are accustomed to reaching new levels in no time, and achieving rewards once a goal is attained. Is your own employee recognition as swift as lightning?

Do this, get that: Press a button, send a message. Reach a goal, get a reward. Long term payoffs are best left that way, as waiting for them might or might not fetch you rewards. Smaller, more frequent rewards are the way to go.

Fun or forgotten: The journey to reach a goal can be made joyous. Employees need to be shown how much fun it is in reaching a goal and when rewarded appropriately, they would feel that the journey is as enjoyable as the destination. Fun is the keyword. And, if there’s no amusement in your engagement plan, it is not taking you anywhere.

Contact us if you want to know more about how to engage your employees.